Technology is changing the world of business every day. What does this mean for your small business? Marketing is no longer a one way street and you are connected to your customers in more ways! This means more than creating a Twitter or Facebook Page. Social Media is a dynamic environment and technology is the best way to help you to deal with it.

Here are some important reasons why you should not only use Social Media but deal with it smartly. Let’s see some of the advantages of automating your social media content updates.

1. Do more in social in less time.

Do more in social in less time

Social Media is where your customers are spending their time, but you don’t have time to engage with them. Do you remember the last time you actually enjoyed your walk, or were you looking at your phone like everyone else? According to a new report (Telegraph) an average person has more than five social media accounts and spends around 1 hour and 40 minutes browsing these networks every day. Social Media provides easy access to a large portion of information, sources and contacts which are important for your business.

However going through this enormous data can be overwhelming sometimes and might leave you wishing you had more time to brainstorm ideas and get creative instead. By using an AI tool like Orla you will be doing this in a more seamless way because you will not be rushed to publish all updates manually. Also, when you see all the posts for the week in one place, you’ll be able to create a fluid social strategy. You’ll be able to understand how to reflect your brand mission through your content, and manage your social interactions.

2. Be consistent and create your own rhythm of social updates

Be consistent and create your own rhythm of social updates

With a bit of knowledge and a smart marketing strategy, small businesses can run their social media accounts, creating groups of followers and trends that can produce revenue for years to come. Maintaining a good rhythm of social updates is important for your marketing strategy. After all, you need to remind your followers that you exist. However, feeding content-hungry fans can be a tedious task sometimes. Moreover, it is quite time-consuming. By automating your posting and choosing the exact times when to share, you give your followers predictability. They will know when to expect news from you, thus increasing the chances to actually see your posts.

3. Building relationships with the right customers.

Building relationships with the right customers

Most users are more likely to buy from a brand they follow in social media. The tough part is to reach the appropriate audience for your business. Automated social media can follow the profiles of people who would be interested in your product or service. It could also interact with their content, and interact on your behalf. Intelligent tools like Orla know how to engage with the right customers by retweeting or liking their posts. Smart algorithms can be used to automatically avoid emotionally loaded topics that might be harmful to your brand’s image. Smart technology helps you build your social community in no time.

4. Sharing the right content

Sharing the right content

Still, why should people follow you back? People are not interested in boring posts, they want to follow someone who provides some sort of insight and value. You need to make fun and interesting posts. You need to have content that is related to your business. You cannot just promote your business. The important thing is how to increase the communication with your customers, how to answer the questions that they have, how to leave a comment, like or share their content. This sounds like a lot of work and thinking. Automating content distribution by just adding a feed of your favourite page can help. When you have a clear strategy in mind, you can decide to balance the various types of content that you share on social media. You can decide to share a certain amount of video content, images, links or plain text. You can spread out your updates throughout the day, even when you are not at your desk. Having control over what and when you share with your followers, gives you the opportunity to track your success and compare various approaches. Even if you plan ahead your updates, you still have the flexibility to change your settings depending on your results.

5. Improve your strategy

Improve your strategy

Automation can provide you unlimited scheduling on an easy to use content calendar. With custom short links and Google Analytics tracking, you can measure and grow your social footprint. Your social media marketing calendar will work as a tracking report too, that you can use to refer back to previous successful campaigns and learn from them. You can gradually improve your strategy by keeping the variation that gets more engagement and reach.
Planning your social media posts in advance gives you the opportunity to really study your ideas and catch eventual errors before the updates go public. You can easily prevent embarrassing mistakes from happening. In addition, you’ll have the opportunity to get your entire team’s help spotting eventual errors before it’s too late. Social Media Automation can improve your reach and engagement, and it can also give you the opportunity to create a balanced social strategy while boosting your productivity and performance. The key is to use the right tools!

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