Today in the global society we live, creating an online presence has become very important for promoting our brand and expanding our social network. Social media is not just a technology for communicating or entertainment. It’s now an online home for our business. It helps us to share our own story and our mission. Now entrepreneurs from different backgrounds can establish themselves as experts and develop their business goals with proper social media strategy. If you still have doubts how social media can affect your business let’s take an example of two software developers who love coding.

Developer A, who loves his work but avoids social media. Developer B, who teaches others how to do coding on Youtube or Facebook Blogs and has 10,000 followers? They’re both experts, but Developer B has established herself as an expert. She has demonstrated her knowledge on social media and built an audience.

Social media has changed the way we think about business and interact with customers. From a business perspective, there are some advantages and disadvantages. Here are a few of them:

More Visibility

Social media offers an opportunity to drive highly targeted traffic to your website, but also helps your customers identify with you as a brand. Consumer research suggests that more than 50% of Twitter users are more likely to buy from a brand they follow. There are tools which can offer you a way to access potential followers, for free or you can pay for automation in order to save some time.The investments in social media are capable of increasing your footprint exponentially. Social media tears down barriers and connects customers and businesses from anywhere. A small business in Edinburgh can now sell to customers in USA or Japan without wasting time on cold calls or emails.

Selling products and Promote services

If you have a product based business like an online store for creative design clothes, social media is perfect for you. Moreover, you can build up a following and redirect those followers to your website to buy your products. If you have a service-based business is more up your unique way to distribute your work. From makeup artists who post their work on Instagram to personal trainers who use Twitter as a platform to engage with potential clients, there are many opportunity on social media to promote your services.

Quick Feedback

Imagine the time when you have to spend time and efforts into gathering feedback for your services or product. Now, social media allows quick access for feedback. All it takes is to send a simple post. You can send personal messages to people and ask them to try your product or their experiences with a service, or find out why sales are slow – without having additional meetings outside the office or waiting on the phone and talking to angry people who are disturbed by your call.

Zero efforts for Marketing

Marketing is no longer a one way street and you are connected to your customers in more ways! Though it’s not easy to build a social media presence. It is time consuming and very tedious task. That is why social media automation can be very helpful because once it’s up and running, it can be used as a free marketing and advertising tool. With millions of Twitter users you can can reach whoever you want. A good starting point is to let automation follow the profiles of people who would be interested in your product or service. When you follow someone you can get an extra count in your follower list and the cost of time of your efforts is zero.

All the Power for the Customers

With social media the control is in the hands of the customers and there are some risks you have to take. Now, with just one post, angry customers can raise a complain and share their negative opinion with millions of users. With proper automation, though, you will be able to manage social media more efficiently and effectively. These kind of social media platforms help you to collect data from different sources, so you can work in one place - you can sort your data in different categories such as sales leads, complaints, customer reports. For more information watch this video. The good thing that everyone could accept is that businesses are required to invest in better customer service because of the social media impact.

Never Ending Competition

For some it might be challenging and exciting while for others it might be bad, but social media has increased competition between companies in all industries. You’re no longer just competing with business in your local area, you’re up against everyone. As the author and former Apple chief evangelist Guy Kawasaki advice many entrepreneurs: "There is only hard work and luck, which are really two sides of the same coin. The search for a secret sauce is a futile waste of time. Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make."


Most successful entrepreneurs are now making money on social media and keep on developing new ideas and start-ups. Now it is up to you whether you want to be like them or not. Don’t forget that if you cannot find time for social media but still need it you can always use automation tools that will manage your social interactions for you. For more info about it please click here.

What other questions do you have about social media automation? I’d love to hear more about what you’ve experienced and learned in the comments.

The Orla team cares about your needs and is here to help you answer your questions. Think there’s something we missed? Let us know by email, or follow us on Twitter or FB.