orla.io - FAQ
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FAQs

Orla is an easy to use tool to manage all your social media needs. It's really that simple.

Maintaining a strong social media presence isn’t as easy as many would think. There’s a reason why the top businesses in the world have social media managers - and it’s not to post cat pictures! Social media offers an opportunity to drive highly targeted traffic to your website, but also helps your customers identify with you as a brand. Not convinced? Consumer research suggests that 67% of Twitter users are more likely to buy from a brand they follow. That’s more than 200 million people per month that are more likely to buy because they follow you on Twitter! Orla offers you a way to access them, for free.

While you probably don’t have plans to create a multi-billion dollar empire (yet), that doesn’t mean that your customers aren’t on social media. Unfortunately when they’re online, they’re far more likely to see a post from Amazon or eBay, than content from their local store. Yet shoppers are increasingly desperate to spend money in their community! Here’s some quick stats from research group Yodel:


  • 82% of customers want to use local business.
  • 48% want to increase their use of local business in the next 12 months.
  • 96% of customers think local businesses beat national chains at personalising service.
  • 75% of customers say they use the internet and social media to research a business.

Social media offers an excellent opportunity to get noticed by local customers, and make sure that they know you’re there for them. With Orla, you can keep a high level of customer awareness, with minimal time spent.

The Playlist is designed to keep your content active when you don’t have the time to be. By cataloguing your posts, you’re able to recycle and share them time and time again. Of course, your followers don’t want to see the same content every day! But an occasional quote, nice photo, link to your website, or video? Why not! All you have to do is decide how often you want content to be shared, and upload your favourite messages. Turn the key, and let Orla do the hard work!

Automation can be a scary concept, and that’s ok. That’s why Orla is the first social media automation solution that is tailored and trained to your exact requirements. Here’s how it works:


  1. Through the Orla Search tool, you tell Orla what content you like, and dislike.

  2. As you do this, Orla learns - like a good social media intern should!

  3. After Orla knows what she’s looking for, you’ll see your results and suggested actions improving - to the point that it’s suggesting exactly what you want to do!

  4. At this point, you can put Orla in charge. Orla will retweet, like, share and follow content on your behalf, having been trained on what fits you business.


We’re not looking to replace the amazing and creative content you produce. Orla’s goal is to make sure that your content finds the right people, at the right time. Our AI and social media tools have been trusted by brands such as Harrods, Selfridges, Sears, Coca-Cola and many more! So you can be sure that you’re in good hands.

SoDash is our enterprise offering, and is best thought of as Orla’s big brother. It’s a social media customer service tool, powered by the same AI engine that’s made available to you. It’s a great tool, and you can learn more about it by clicking here. Because Orla uses the same technology to power your profile, Twitter requires you to authorise SoDash